16 Days: Day 6

16_days_logo_somali  People can be very creative when it comes to strategies to end violence against women. Everlast in Peru has engaged mothers to catch-out their sons harassing women on the street. This campaign dressed mothers up and then made them walk past their adult sons and when the sons make a harassing comment, the mothers reveal their true identity and give their sons an earful about respecting women. Even if you don’t speak Spanish, we think you’ll get the drift. Sadly there’s no information about the follow-up so it’s hard to know how effective such a campaign would be but kudos for creativity:


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